A marketing platform is in place for the exclusive (but optional) use of the
beneficiaries of the Beekeeping Development Program. The key element is the
INYOSI HONEY™ brand. The necessary trademark registration applications have been
filed and provisionally approved to secure exclusive commercial rights to the
phrase "inyosi honey" and various other elements of the INYOSI HONEY™ brand.
These exclusive rights extend not only to honey, but also to other commercial
activities relating to the beekeeping industry. All products marketed under the
INYOSI HONEY™ brand are accredited as "Proudly South African", and may carry the
"Proudly South African" logo. INYOSI HONEY™ products are currently the only hive
products accredited as "Proudly South African".
The Proudly South
African campaign sensitises South Africans to buy products produced in South
Africa by South Africans.
This is in line with Mr Mbeki's presidential
imperatives. Inyosi Honey™ is the only honey produced in South Africa that carry
this logo.
Beeswax candles are expensive, sought after and very rare. Beekeepers get the
chance to add value to hive products by producing beautiful candles.
Beadwork produced by beekeepers from the Eastern Cape and KwaZulu-Natal
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Contact
Ms Elize Lundall-Magnuson
Campus: Roodeplaat (West)
