>>> THE HONEYBUSH STORY....

_________________________________

The advancing role of research in growing the honeybush industry

While the rooibos tea industry in South Africa dates back well over 100 years, the formal industry of its fynbos counterpart, honeybush, is relatively young.

PHOTO_16.jpg
Tius van Rooyen with the first commercial plantations to yield a
honeybush harvest in 1998 on the farm Waboomskraal, near George.
Photo supplied by Hannes de Lange.

Honeybush remained a small cottage industry until it was 're-discovered' in the mid-1990s. In 1992, the foundation for a formal agricultural and agro-processing industry was laid with the launch of a propagation research project by Dr Hannes de Lange of SANBI. The project, titled 'Cyclopia species: Initiation of commercial plantings and studying of its conservation', was funded by the ARC. The growth of the market for healthy foods contributed to the new interest in honeybush and its health-promoting properties. At the same time, more ARC-funded research projects followed, and the interest and participation of farmers, processors and marketers fuelled the further development of the industry.

In 1999, the industry was formalised with the establishment of the South African Honeybush Producers Association (SAHPA), later re-named as the South African Honeybush Tea Association (SAHTA) to include all stakeholders.

Marlise Joubert | Former ARC Chief Research Technician: Soil Science and Plant Breeding; SAHTA chairperson (2007-2012)

The honeybush journey of Marlise Joubert started in 1997 as researcher in the ARC Smallholder Farmer Section with training as one of her key responsibilities. At that stage she was already involved in Haarlem, a region where honeybush occurred naturally in the wild. Joyene Isaacs, the ARC Centre Coordinator for Resource-limited Farmers' Programme at that stage (1996–2001), instructed Joubert and Philip Bothma to accompany Dr de Lange on his visits to various honeybush farmers in the regions of Albertinia (Solly Jacobs and Nico Malan) and Riversdale (Laurie Strydom). Bothma was also a researcher in the ARC Smallholder Farmer Section at that stage and was involved in the cultivation of alternative crops.

PHOTO_17.jpg
For many years, Marlise Joubert played a key role in promoting the honeybush industry and coordinating activities between the ARC and SAHTA.
Photo supplied by ARC
.

A lasting honeybush legacy

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

What is in a name?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

From crop to cup

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

First records of a local cottage industry

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dr Hannes de Lange: A reflection on the pioneering days

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Commercialisation of Cyclopia genistoides – a story that originated at the foot of Table Mountain

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The advancing role of research in growing the honeybush industry

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Research on honeybush cultivation

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Research on honeybush tea processing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Local growth and the start of an international footprint

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Looking into the future … Dr Hannes de Lange, Pioneer of the formal honeybush industry, December 2020

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

A vision for the honeybush industry: Joyene Isaacs, chairperson Agricultural Research Council Board | Former HOD Western Cape Department of Agriculture, March 2021

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

A honeybush timeline: milestones, highlights and interesting snippets

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Sources of information

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Acknowledgements

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Honeybush Homepage

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


In 1998, after various visits, Isaacs instructed them to investigate the need for establishing an association for the honeybush industry. Under the guidance of ARC Infruitec-Nietvoorbij, several information and technical days were presented in different regions, with a total attendance figure of about 200. Subsequently, a pilot committee with Fritz Joubert as chairman, was chosen to investigate the possibility of establishing a honeybush tea association, and in 1999, SAHPA was founded. Marlise Joubert played a significant role in drafting the association's constitution and later in its registration as an Article 21 Company. From March 2000, numerous SAHTA newsletters on the association's activities and information to the industry were compiled by Joubert on behalf of the ARC Infruitec-Nietvoorbij.

The ARC has implemented community support projects at Haarlem, Friemersheim, Suurbraak, Karwyderskraal and Genadendal. Plantings were established with the aim of involving upcoming farmers. The ARC team, led by Joyene Isaacs, included Marlise Joubert (soil science), Philip Botma (cultivation), Hans Hugo (nematodes) and Roberta Burgess (insect pests). Community support included negotiating agreements with communities, identifying potential land for honeybush cultivation, preparation of soil, supplying plant material and assisting in the planting of seedlings, as well as on-farm training.

In 2008, Marlise Joubert and Goodwell Dingaan (Western Cape Department of Economic Development and Tourism) convened a strategic planning workshop for industry stakeholders in George. Later in 2010, the Western Cape Provincial Government committed to increasing its support for the honeybush tea industry, recognising honeybush as one of the unique, indigenous products from South Africa that has the potential to reach niche markets around the world. A new strategic plan was developed by SAHTA, led by Marlise Joubert as chairperson, to improve tea quality, cultivation and breeding material.

The first honeybush farming guide for small and emerging farmers was launched by ARC Infruitec-Nietvoorbij in 2012. It was based on the technical research performed by Marlise Joubert.

PHOTO_18.jpg
Honeybush information shared with local communities during a SAHTA meeting on 8 March 2010, George. Photo supplied by ARC.
PHOTO_19.jpg
Meeting with honeybush industry members at the Coega Development Corporation in Gqeberha, 9 June 2011. Photo supplied by ARC.
PHOTO_20.jpg​ ​ ​
Launch of the first ARC honeybush farming manual with emerging farmers at Genadendal, 26 July 2012. Photo supplied by ARC.
​ ​ ​PHOTO_21.jpg
ARC Research Celebration Day, ARC Infruitec-Nietvoorbij, Stellenbosch, 23 February 2016. Key role players in the development of the honeybush industry were present, namely (fltr) Mammone Tang (DSI), Marlise Joubert (ARC), Dr Litha Magingxa (ARC), Eugene Smith (SAHTA), Joyene Isaacs (Western Cape Department of Agriculture), Sydney le Fleur (Ericaville Farming Trust), Dr Nthabiseng Motete (ARC), Dr Cecilia Bester (ARC), Dr Aunk Chabalala (DSI), Prof Lizette Joubert (ARC), Ntsikelelo Mkhithika (DSI), Prof Bongani Ndimba (ARC). In front: Dawn Sibiya (DSI). Photo supplied by ARC.

Over the past years, Marlise Joubert has not only made an important contribution as soil scientist in answering questions on soil preparation and fertilisation for honeybush cultivation, but together with Dr Hannes de Lange, Prof Lizette Joubert and other role players, she played a significant role in the early promotion of honeybush and cultivation thereof through technical days, field visits, etc. For many years, she also served as link between ARC and SAHTA, i.e., researchers and the industry. Of her key contributions included her role in establishing nurseries and plantations in community support projects, formal and on-farm training of community members and other industry role players, GI application of honeybush, sourcing of research funding and various honeybush cultivation research projects. At the end of 2017, she retired from ARC Infruitec-Nietvoorbij.

PHOTO_22.jpg
Marlise Joubert at one of her many honeybush marketing initiatives: promoting honeybush tea at the national arts festival,
Klein Karoo Kunstefees (KKNK), Oudtshoorn, in 2011. Photo supplied by ARC.